Behind every number are people: Nornickel presents its 2025 sustainability report
In 2025, Nornickel allocated 377.4 billion rubles to projects related to the Sustainable Development Goals and national objectives — nearly one-third of the company’s annual revenue. For the first time in Russia, the Sustainability Report presentation used an unconventional format, seamlessly combining a business program with elements of an immersive performance. The premiere screening of Nornickel’s Regional Atlas literally brought important figures to life, clearly showing how the sustainability agenda in the regions is translated into real changes for people.
This is Nornickel’s 22nd Sustainability Report — marking one of the longest continuous practices of public non‑financial reporting in Russia.
New formats
On a hot summer day, representatives of regulators, rating agencies, and other sustainability experts gathered in the air-conditioned office space in Moscow City. The respectable audience took their seats in the comfortable, dimly lit hall and prepared to listen to a thorough presentation of a report by one of the industry leaders. But suddenly, indignant voices were heard — “company employees” in the front rows demanded that the host stop talking about impressive numbers and dull slides, get to the point, and focus instead on Nornickel itself and on people. The intrigued audience quickly put away their smartphones and watched the scene with interest, while the “employees” took the initiative and began sharing real-life stories. This became the emotional thread that ran through the entire event.
The theatrical format of the presentation captured the main idea with precision: behind every target indicator stand real changes in the lives of employees and residents of the regions.