How can one distinguish a company’s genuine contribution to environmental and social development from appealing words on paper? Nornickel began reporting on its intangible capital at a time when concepts of this kind were still largely unfamiliar in Russian business practice. In an interview, the company’s Corporate Secretary, Pavel Platov, explained how to read a non-financial report, whether its figures can always be trusted, and why this information matters to everyone—from shareholders to contractors. Meanwhile, blue-chip companies are waiting on the sidelines as the Central Bank prepares approximately 30 criteria covering environmental protection, social policy, and corporate governance. Reporting against these criteria is gradually shifting from a voluntary practice to a mandatory standard.