Trends

Volunteering is not just a social mission

Over the past few years, volunteering has become a mandatory element of Nornickel’s corporate culture. It helps identify leaders of change needed by the business during periods of transformation of production and business ties. At the same time, through volunteer projects, such employees improve living standards in their towns and cities.
The company has a calendar of volunteer events, and everyone can select a project to their liking. In addition to its own activities, Nornickel supports municipal, federal, and international initiatives, such as the Sad Pamyati (Garden of Memory), My Vmeste (We are Together), Sokhranim Les (Let’s Save the Forest), the Arctic.Led Tronulsya (Break the Ice).
5 to 30 events monthly
in the calendar of volunteering projects
Company employees take an active part in the activities of the National Council on Corporate Volunteering. On top of that, they share experiences on the sidelines of the annual Siberian Perspective Sustainable Development Summit.

Partnership at all levels

Nornickel is moving from a paternalistic model of volunteering to a mutually beneficial partnership between the company and its employees, and between the business and local communities. The Kombinat Dobra (Plant of Kindness) global eco-volunteer project of the company became a prime example of this cooperation.
3,500 employees of Nornickel
and 40,000 ordinary citizens and participants of non-profit associations
became volunteers of the Kombin Dobra movement by the end of 2023.

Propose, defend and act

Volunteering is much more than just the obvious social mission. Participation in the projects forms the proactive standpoint that is required to work in an advanced company today. An employee who takes responsibility becomes more effective.
ELENA KRYUCHKOVA,
Nornickel Head of Charitable Activities and Corporate Community Development

“The company supports the volunteering initiatives of its employees. Everyone can propose an idea, defend the project and receive the company's financial and organizational support for its implementation.”

Nornickel's volunteers have organized 537 events since launching their first projects. For example, the PonesLos environmental marathon started with regular volunteer clean-up days in 2016. Gradually, the eco-marathon became the central event of the company's volunteer program.

Personal contribution

Personal Donation Program. Since 2016, Nornickel employees have been donating money via a specialized corporate portal. Donation boxes have been installed at plants, administrative buildings and offices. The company doubles the money raised.
8,300 employees
have made donations since 2016.
“Someone Who Cares” is a program that supports and assists developing and implementing changes in the company's processes.

“First, our employees actively participate in volunteer projects, then they become the initiators of these projects. The acquired skills help them in their everyday life and in developing supra-professional competencies, in their career building," Elena Kryuchkova concludes.

January, 2024
2024-01-09 02:15 Social Russia Trends