Every large enterprise in Russia faces labor and skilled workforce shortages. But not the Dudinka port which has learned how to attract and retain talent, including representatives of indigenous peoples.

The industry is conservative. Any know-how means a change from an efficient process, i.e., means risk. At the same time, innovations improve performance and allow for capturing new markets.

On 30 October 2024, a new, distinctive livery for NordStar's Boeing 737-800 was presented in support of Norilsk hockey team.