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PonesLos! Nornickel's eco-camps make nature clean again
Hundreds of garbage bags, miles of cleaned up shoreline, and dozens of restored eco-trails and infrastructure facilities. 2025 has marked the fifth anniversary eco-camp of the PonesLos: People of the Territory marathon. As much as stepping out and cleaning up seems plain and easy on the outside, the effort is centered around a deeper conceptual framework. The eco-camps have grown into training grounds for teaching responsibility and rethinking nature. Take the test to find out how volunteers act as role models in shaping the environmental and corporate culture among the residents of their host regions.
For five summers in a row, Nornickel's volunteers have been running eco-camps cleaning up parks and recreational areas on the weekends. In 2025, 160 volunteers cleaned up the eco-trails and upgraded territories in Monchegorsk, Norilsk, Moscow, Chita and Saratov.
The PonesLos-2025 eco-marathon was won by the teams based in a city where Nornickel has a presence. Which city was it?
The teams ranked second and third got RUB 100k and RUB 75k, respectively.
During the ecocamp, volunteers have visited the cave of a famous 16th-century robber in the village of Lokh, Saratov Region. What was his name?
An attraction in the village of Lokh, 80 km from Saratov, is the cave of the legendary robber Kudeyar, who lived during the time of Ivan the Terrible (claimed by some to have been his half-brother). To get in the cave, one has to climb a very steep slope which is pretty hard. Not for Nornickel's volunteers, however. During their stay in the village of Lokh, volunteers got to clean up the church territory, paint benches, collect wild seeds, hear the legends and tales, and hike to the cave in Kudeyarova Mountain. And even though they found no treasure, they got to enjoy the magnificent view!
An attraction in the village of Lokh, 80 km from Saratov, is the cave of the legendary robber Kudeyar, who lived during the time of Ivan the Terrible (claimed by some to have been his half-brother). To get in the cave, one has to climb a very steep slope which is pretty hard. Not for Nornickel's volunteers, however. During their stay in the village of Lokh, volunteers got to clean up the church territory, paint benches, collect wild seeds, hear the legends and tales, and hike to the cave in Kudeyarova Mountain. And even though they found no treasure, they got to enjoy the magnificent view!
What useful skill did the ecocampers from Monchegorsk acquire?
Along with painting, volunteers have cleared the roller track and set up signs in Lapark that indicate distance to the cities of Nornickel's presence.
In 2025, Nornickel volunteers cleared the boardwalk trail, updated information signs about birds and their habitats, and repaired the winter house at the biological research station.
They also collected 60 bags of trash and ran an environmental quest to get better insight into the local fauna.
Are you new to volunteering?
Not everyone will understand why a person would do unpaid work for the benefit of nature and community in their free time. However, statistics show that the number of volunteers only goes up every year meaning that the reason is comprehensible. And the PonesLos: People of the Territory eco-marathon proves this. Read the article on the emergence and development of the initiative which grew into Russia's largest environmental movement ran by a business.
You are no stranger to volunteering
Many volunteers say they first joined out of curiosity but got 'hooked' quickly as good deeds motivated them. Another upside of such activities is great company at all times. Nornickel's volunteers take part not only in environmental projects but other initiatives as well. Read the interview with Mikhail Sobolev who found his devotion in helping children.
You are quite well-versed in volunteering
It is obvious to you that good deeds require public initiative, and the list of such deeds is constantly expanding. Help is needed by people, animals and nature. The range of volunteer opportunities in the PonesLos: People of the Territory eco-marathon has gotten much wider, adding, in particular, assistance to research workers in specially protected natural areas.
Photos by Nornickel